Classes @ CMU

Measuring Social

Experiential Learning

Measuring Social is a class I designed for graduate students across Carnegie Mellon University. We bring in up to 14 well known brands each semester (see image). Teams of students work with their sponsors over a semester. During that time, they

Digital Tranformation

Simulated Learning

I have been teaching Digital Transformation (DT) since 2011. My view of DT is to use critical thinking to understand shifts/changes occurring in society, organizations and industries when shifting to increasingly digital processes, applications and methods. During the 7 week mini class, we do case analysis focusing on different industries - financial services, healthcare, entertainment, technology, retail and manufacturing. Students are tasked with thinking about disruption within those industries through in class exercises we do weekly. Disruptions include security incidents, privacy violations, AI, market fragmentation and competition, etc.

Applied Strategic Marketing (ASM)

Applied Learning

This is a class I designed for graduate students across CMU. Some have never taken a marketing class while others have never had an analytics class. I bring all the students up to speed on marketing concepts and data methods to measure marketing effectiveness. I have students go through observational reflections/assessments to try and understand the how and why of marketing concepts from pricing to customer targeting. Since marketing is going through rapid changes as a result of digitization, we quickly go to digital and data focused marketing with a focus on Artificial Intelligence (AI). Students go through in class exercises to understand where and how data can be collected and used to inform marketing decisions while AI can be used to optimize marketing actions and deliver efficiencies and customizations within the marketing function